There have been so many fundamental shifts in the workplace and the employee-employer relationship in the past two decades that it's not only time for workers to reconsider how they manage themselves and their careers, but also time for us, as HR and rewards professionals, to relook at how we face today's workplace realities, which include:

• The death of job security as we (and especially our parents) once knew it.
• Fundamental shifts in loyalties, and in some case of trust, in the employee-employer relationship.
• The realization that all employees are responsible for their own career and are in effect, the CEOs of  "Me, Inc." (In other words, employees are responsible for managing their own career and professional development, not their employer).
• The job description for CEO of Me, Inc., includes a line that job security is primarily the CEO's responsibility, not their employer's (see Ann Bares' recent post "A Fundamental Shift in Talent Management: Will 'Active Job Security' Replace 'Passive Job Security'?").
• That employers now, more than ever, are responsible for creating an environment where their Me, Inc. employees will choose to keep their skill sets and performance focus.

Since Me, Inc. employees are primarily concerned about "Me" (that's you, not me!), most Me incumbents want to know details on the fundamental question of "What's in it for Me?" in their employment relationship. (I call it the "WIFM question").

In the "old days," employees worked for employers, and employers controlled virtually all aspects of the employment relationship.  In return, employees showed up to work nearly every day, did their jobs and generally enjoyed high levels of jobs security. That was the implicit contract: I take care of you, and you take care of me...

Today, employees must take care of themselves (and hopefully most labor force participants have figured this out by now), which means that most insightful workers are now working for Me, Inc., even if they are doing so at an employer's place of business.  Today, it's far more important than in the "old days" for employers to provide the favorable set of conditions for Me, Inc. incumbents, and to do so in a way that is productive and fruitful for both sides of the employment relationship.  With most of the implicit loyalty out the window, the dynamics of the employment relationship have changed significantly. Employers need to provide a reason (and hopefully several of them) for high-performing Me, Inc. employees to stay with them.

Translating these shifts into newer ways of doing business as HR and rewards professionals means, among other things, that your mode of communications must be enhanced to address the WIFM questions and the win-win relationship between employers and Me, Inc. workers. For instance:

• Instead of just informing employees about your compensation and rewards philosophy,  communicate it from a partnership perspective and explain why and/or how your philosophy benefits them too (back to the WIFM question).
• Rather than just expecting performance, clearly define what performance means for each individual, and how it is important and beneficial for the business and the employee to perform well.  Create a "win-win" strategy.
• Explain the performance-benefit linkage (the performance WIFM) between how high levels of performance benefit the employee as well as the organization.
• Continue to communicate the employer-employee value proposition, addressing the WIFM questions and how the employment "deal" is a beneficial one for both employers and their Me, Inc. employees.

As we're discussed recently on the StrategicPay Blog, there are not going to be a lot of extra fixed payroll dollars to throw around in the next few years, and so it will be especially important to focus more on the psychological and qualitative benefits of working for your organization.  These include developing and supporting a culture of appreciation and accountability; having a well trained, high quality, appreciation and performance-oriented management team, and providing learning and growth opportunities for your Me, Inc. employees in residence. Training and coaching managers to utilize the right skills and mind-set for this type of management style (communicative, supportive, collaborative, and yet accountability-driven) will be critical to successfully managing in the era of Me, Inc.

Another way employers can help create a positive partnership is to recognize and value the inherent stresses impacting workers these days. In today's hectic world, with working parents and crammed schedules, workplace flexibility is an especially valuable workplace benefit that costs little to offer. Those employers that can provide a trusting but accountable environment and that can manage to job expectations, rather than managing to specific times on a clock, will likely see benefits in lower turnover and greater loyalty and engagement among their professional and managerial staff.   (Yes, you'll still have to manage to the clock for your non-exempt employees).

Of course, offering a competitive compensation and benefits package is still very important in the "attract, retain and motivate" equation.  More important than the minimal extra dollars that most employers will be adding to their payroll budgets in the next few years, however, is the way your employees are treated and managed. The days of the "we own you" approach to management are numbered. The days of "we work together for mutual benefit" is where the world of work is heading for high-performing organizations.

Doug Sayed is principal for Applied HR Strategies, Inc. and developer of the StrategicPay Series, a series of "do it yourself" toolkits designed to assist HR and compensation professionals to develop strategic compensation programs on their own.